Why Exhibit at TIME?
Exhibiting can offer so many rich opportunities that it is vital to get it right and take full advantage of your time at the expo.
Raise awareness of your brand
Increase your reach to your customers and raise market awareness and add yourselves to the radar of potential future customers.
Present your products face to face
No other form of marketing offers the same experience as exhibiting. Your exhibition stand is effectively your shop floor, and you have the visitor’s full attention. It’s your chance to make a big impression on hundreds, if not thousands of potential clients, and demonstrate or sell your products in a live environment. It’s a chance for them to touch fee, see and play with them!
Build relationships and develop new markets
It is much easier to build a relationship face to face than it is over the phone or by email. Every one of us grew up with our main form of communication being face to face, this is what helped us to thrive and become the people we are today. Use these skills to communicate with your visitors with a view to selling or demonstrating your products and finding new distributors or suppliers.
One of the most common reasons for exhibiting is to raise awareness of a new product launch. This exciting time for your company can be relayed to the potential customer through product demonstrations, and is also your chance to give your sales pitch and generate media interest.
Generate sales leads
At an exhibition you can obtain leads which are of much higher quality than anywhere else. You are amongst people who are attending that specific show because they are interested or involved in the industry you work in. Key decision makers will be visiting your stand and will be in a buying mode.
Build your database
The leads generated allow you to build your potential client database for future communications including follow ups, feedback and marketing research.
See what your competitors are doing
Use this opportunity to take a walk around the exhibition and find out what your competitors are offering. How does their stand look? How many people are manning their stand? Are they using any techniques or special offers to get visitors to approach their stand? In other words what are they doing better!